Enjoy A
busy dog training Schedule
With Website Copy That Sells!
You became a dog trainer because you love dogs.
I bet you might even admit you love dogs more than people -- I can’t say I blame you, dogs are freaking awesome!
And nothing delights you more than when a dog owner wants the best for their pup.
That is…
… when you have clients booked.
Things have changed a lot in the dog training world and you might not be as busy as you used to be.
New dog trainers are popping up everywhere. Because now you can take a weekend online course and call yourself a dog whisperer.
Dog trainers are taking on clients in the next town or state over with video conferencing like Skype or Zoom…
… and you’re not quite sure how to keep up.
The fur balls are blowing by and your slow calendar does not reflect your experience or expertise.
And it's a total bummer because...
You’re one of the good ones who actually put in the time and money to get qualified. And now you can’t differentiate yourself from the other trainers who fancy themselves an animal intuitive after one session.
Well, the truth is… your website might be the biggest reason you aren’t getting booked.
Now, before you roll your eyes and blow me off, hear me out. I’m not another marketer just trying to get your money. I genuinely want to see you succeed because I believe well-trained dogs are happy dogs.
Referrals are great, but it's not a reliable long term strategy to build your business.
Because the reality is… 90% of all consumers look online now before making any buying decisions. That’s a LOT of people taking to the internet to find what they need.
And there’s a whole lot of clutter online.
A potential training client might skip right over you if dog-trainer-what’s-her-face from 3 states over has her website dialed, shows up on the first page of Google and offers training online.
Even if training online isn’t your thing -- you prefer the personal, in-person touch, you still need to get found.
And the words on your website is the magic sauce that can make all the difference.
It can take you from desperate and running around to all the vets in town to push your services... to confident dog trainer with a booked calendar months in advance.
And if you’re tired of trying to guess how to fill your calendar, I’ve got just what you need.
Keep reading and I’ll tell you all about it…
Let's first take a moment and look at how often you refer clients to your website...
When you hand out business cards where do you send people?
... your website.
If you're in a FB group to network and you share your contact details, what link do you post?
... your website.
When you fall into conversation with a random stranger and start talking biz, you repeat your website five times until they've committed it to memory and can look you up later. Right?
But if your website doesn't have the right words, it's bad for business.
Heck, your site might even get tons of viewers, but if all those lookers don't equal clients... you have a serious problem.
Because if your website doesn't speak human. And it doesn't set you apart from every other dog trainer, it can't do it's job.
And if you're an awesome dog trainer (which you are!), how will people know if your website says the exact same thing as your biggest competitor?
Here's the thing, your website doesn't exist to simply list all the ways you can help people and a link to sign up to a class. It exists to sell your services.
In fact, it should be your biggest salesperson.
And if it's overflowing with conversion killers, growth is dwarfed because it lacks a strong and compelling message.
Errors like:
... are hurting your business.
And that's just the start!
If you want to get found, get noticed and get hired...
... I have what you need.
But first, let me introduce myself.
I’m Amy!
A huge dog lover just like you… and an experienced and skilled website copywriter.
I help people like you get found online and grow your business by using the right words to get website visitors to click on the BOOK NOW button.
Essentially, I’m the magic sauce!
But, before we go any further, I feel I should tell you I don’t offer my writing services to dog trainers who use harmful training techniques like punishment, shock or prong collars or any kind of hitting or yelling.
If this is you, we won’t be a match.
I ONLY advocate for positive reinforcement training. Dog’s deserve our love and respect and I won’t help anyone hurt or scare them into obedience.
When it came time to have a new website I knew Amy was the person to write the content...
Amy researched my industry and crafted content that used accurate technical terminology for my profession yet also had a warm and fuzzy flavor suitable for my dog loving target market. Thanks Amy. I think you know me and my business better than I do now!
Maren Bruun // Dog Trainer
I hired Amy to create professional copy for my website. It was without a doubt smooth sailing from start to finish...
You won't regret hiring Amy. She delivered on time and absolutely exceeded my expectations. I could not be happier with my new website. I recommend her to everybody. Thanks again, Amy!
Zbynek Razima // Contractor
Now, before we get into the details of how I can help you, let's discuss why working with the right copywriter matters.
You might feel resistance (that slightly annoyed feeling towards me) right now, but thanks for reading this far... this part is important.
If you think your website is 'good enough' and copywriters charge too much…
I beckon you to keep reading because it's imperative to know…
... not all copywriters are equal.
There are many copywriters who put in the minimum work required because they put their own profits above their client's success.
These kinds of copywriters suck. And if you've worked with one like this in the past, I understand your hesitation to try again. I feel you.
But a good copywriter will only feel successful when you're successful. They are fully invested in your business and will deliver over and above, on time, and do the heavy lifting for you, so you can keep working on what matters.
A copywriter who cares and is invested in your business will go above and beyond to deliver until you are happy.
If you find a copywriter who is quick to make big promises and jumps at the chance to work with you before doing any due diligence, you're smart to be discerning.
The right copywriter will make sure you're a good fit for each other. They'll do some investigating into your business and market and will offer you valuable suggestions on how to proceed to ensure you're getting the most value.
A Skilled Copywriter Will Also:
You get what you pay for…
Sure you can hire a copywriter for dirt cheap, but how motivated do you think they are to work hard on your behalf?
Likely not hard at all.
Copywriters who work for pennies are taking on every and any job they can to pay the bills.
And guess what?
They're exhausted and overworked. And the low pay doesn't afford them the time or energy to deliver you the quality of work you need to grow your business.
Pay attention to the value a copywriter adds, because... when you find the right one to work with, they will amplify your training business.
You have mere seconds to capture the attention of prospects who land on your page... seven seconds, to be exact!
And if you're making any of the sales-destroying errors I talk about in this letter, you are unknowingly turning clients away…
... clients who can benefit from your services.
If you want a thriving dog training business that attracts endless clients -- the kind who are thrilled to finally find a trainer who has put the time in and actually cares -- you need to put aside any skepticism and remain open to a new way of reaching your clients.
You need to speak to your audience in their language, not yours. And that requires an insane amount of research to intimately get to know your market.
Now before you think I have some crystal ball that helps me see what people are thinking and a magic wand that reveals their deepest, darkest desires... I don't. Trust me, if I did, I'd just use it to win the lottery.
What I do have is a proven process for finding out everything I can about your ideal clients... and I use this critical research to write psychologically compelling copy that speaks directly to your prospects biggest pain points, hopes and dreams in a unique to you way that makes you stand out from all the other dog trainers.
Your phone will be ringing off the hook. (metaphorically if you're more of an email person)
Phew! Now that we got that out of the way…
… I’m pleased to share how I will help you transform your website into your biggest advocate and hardest working salesperson.
Because you're so done pining for the days of the Yellow Pages. You want something that works.
And you will! With a website that...
Is based on methodical research that attracts your best dog training clients.
Positions you as the expert you are and the desirable trainer to work with... hello more profits.
Ranks high in organic Google searches with carefully selected SEO keywords that sound natural.
Has compelling headlines, your special IT factor and calls to action that sell! Sell!! SELL!!!
Speaks clearly, concisely and uses language that elicits an emotional response from readers (and encourages clicks).
Let's clients know you're serious about your business... and equally serious about their pooches success.
If you're ready for Words on your website that get people jumping at the chance to train their dog with you...
Choose your color adventure below:
All of my website packages include:
mutt pink
Perfect if you only have a few pages or are on a tight budget.
$
2300
heeler blue
If you've got multiple services and classes, this is one for you.
$
5200
lab yellow
If you're running a business with multiple trainers and classes, choose this.
$
8500
How Does This All Go Down?
I love to uncomplicate (and sometimes make up words) the complicated. That's why I've made it super easy for us to work together. You're a busy entrepreneur and don't need another headache. I believe clear communication and expectations is the recipe for a happy union. Below you'll discover just how easy it is to work with me...