Let’s start with the basics of copywriting for those still a bit in the dark.
There’s copyright and there’s copywriting.
Here’s what wikipedia says about copyright:
Copyright is a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution. This is usually only for a limited time. The exclusive rights are not absolute but limited by limitations and exceptions to copyright law, including fair use.
Boring, but necessary.
And here’s what I do:
Copywriting is writing for conversion. It is the art and science of crafting psychologically persuasive ads, landing pages and other content that inspires action.
Yes! Exciting and necessary. And, when done right, it literally turns into money.
If you believe putting words on your website, in your email sequences, in your social media ads, landing pages and so on is no biggie, pleeeeease keep reading because I have a great example for you below.
I present to you a before and after sales page. Paragraph one was written by who knows – most likely a NON-copywriting…or at least I HOPE so!
Our 1 on 1 business coaching has helped thousands of business owners achieve amazing results in their businesses.
Our 1 on 1 business coaching programs force business owners to focus and devote the time necessary to achieve measurable results (in the right areas).
Working with Name Removed, your Business Coach, will make a real difference to your lifestyle, the value and the position of your business in the marketplace. (This may be your exit strategy!)
Introducing systems and performance standards are the key to achieving what you want from your business in the future in all areas of your business.
Our 1 on 1 business coaching programs are customized for you and your business. We will provide you with a free consultation and evaluation of your business.
The program should, in the end cost you nothing, with extra profits covering the cost.
To get an idea of what sort of issues we cover in our 1 on 1 business coaching program – Have a look through the topics that we cover in our Workshops and Seminars.
Paragraph two is how this page could be written to convert more prospects into paying customers.
Is your business taking up all of your time and, in some ways, taking away from the lifestyle you had envisioned? You may have had dreams of building a business with a grand exit strategy and now that seems like a distant fantasy.
It’s easy to lose focus when you’re not achieving what you set out to achieve. Perhaps your systems are not in place and you’re so busy being reactive that your performance standards are now declining. This is when burnout sets in, profits plummet and the value you had hoped to create in the business marketplace just isn’t there.
I have helped thousands of business owners just like you achieve amazing results through my one on one coaching programs. I’ll help you develop the necessary systems and engage the proper business tools to help you regain your focus and get your business back on track. You can and will achieve what you envisioned when you first started.
My programs are customized specifically to you and your needs. Together we’ll evaluate your current situation and develop a plan to get you earning more money, enjoying more free time and being proactive rather than reactive.
You can have the profitable business AND the life of freedom you set out to achieve!
Book your free consultation and let’s get you on the right path!
Words are powerful and putting them in the right order on the page can mean the difference between attracting or repelling prospects.
I want you to attract customers and make money…don’t you?
Conversion Copywriting = Money
This means money spent on a hiring a pro is money well spent. Invest in yourself! Attract the right people to your business and you will succeed.
Being stubborn and need more proof? Check this out.